Effective date: October 29, 2026
This Privacy Policy describes how Driftless Labs LLC (“Driftless,” “we,” “us”) collects, uses, and protects information when you use Dottie (the personal AI assistant) and Dottie CRM (contractor CRM tools), including branded company experiences such as Dottie at Ace for Ace Home Improvements / Ace Aluminum Products Inc.
Information we collect
- Account and profile information you provide (name, email, handle, preferences).
- Messages and content you send to Dottie or store in CRM features you use.
- Contractor CRM data entered by authorized staff (customer names, addresses, phone numbers, emails, job details, photos, and related project records).
- Mobile phone numbers and SMS opt-in records when you or your staff agree to receive appointment and project text messages from a company using Dottie CRM.
- Technical and usage data (device/browser type, logs, security signals) to operate and protect the service.
How we use information
- Provide, maintain, and improve Dottie and Dottie CRM.
- Authenticate users and enforce access controls for multi-tenant CRM workspaces.
- Send service-related communications you request or that your organization configures.
- Send SMS appointment and project updates only where valid consent is on file and the contact has not opted out.
- Detect abuse, fraud, and security incidents; comply with law and enforce our terms.
SMS / text messaging
When a contractor using Dottie CRM sends text messages to customers, we process mobile phone numbers and consent records to deliver those messages and honor opt-out requests.
- No sale or sharing for marketing: Mobile phone numbers collected for SMS, and SMS opt-in consent, are not sold or shared with third parties or affiliates for their marketing purposes.
- We use phone numbers and consent status only to operate the SMS program (send project-related texts, process STOP/HELP, maintain compliance records) and to provide the CRM service to the contractor you are working with.
- Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
- Reply STOP to opt out of text messages. Reply HELP for help.
- Contact: dottie@driftlessai.ai
See also our Terms of Service for SMS program terms.
Sharing
We share information with service providers who help us run the product (hosting, email, SMS delivery, analytics where configured) under contracts that limit use to providing services to us. We may disclose information if required by law or to protect rights, safety, and integrity of the service.
Retention & security
We retain information as long as needed to provide the service, meet legal obligations, and resolve disputes. We use administrative, technical, and organizational measures designed to protect information; no method of transmission or storage is completely secure.
Your choices
You may update account settings in the product where available, contact us to request access or deletion subject to legal and contractual limits, and opt out of SMS at any time by replying STOP to a message.
Operator
Driftless Labs LLC · Product: Dottie, Dottie CRM · Contact: dottie@driftlessai.ai